{"product_id":"theorie-800ml-purple-sage-brightening-shampoo","title":"Theorie 800ml Purple Sage Brightening Shampoo","description":"\u003cp\u003eSize: 800ml\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTheorie Purple Sage Brightening Shampoo 800ml\u003c\/strong\u003e is a professional-grade formula designed to neutralize brassiness, enhance shine, and restore vibrant tones to blonde, silver, and highlighted hair. Infused with Keratin, Grapeseed Oil, and Helichrysum Extract, this color-repairing shampoo smooths frizz, strengthens strands, and boosts radiance for a healthier, more vibrant look.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe purple-toned formula helps counteract unwanted yellow or orange hues, ensuring a cool, salon-fresh blonde or silver tone.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens Blonde \u0026amp; Silver Hair\u003c\/strong\u003e: Neutralizes brassy and yellow tones for a cool, fresh finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens \u0026amp; Repairs\u003c\/strong\u003e: Keratin Protein seals pores and reverses damage for smoother strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Shine \u0026amp; Manageability\u003c\/strong\u003e: Grapeseed Oil \u0026amp; Helichrysum Extract nourish and restore bounce.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames Frizz \u0026amp; Softens Hair\u003c\/strong\u003e: Leaves hair stronger, smoother, and more resilient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for Color-Treated Hair\u003c\/strong\u003e: Protects and extends the vibrancy of blonde, silver, and highlighted hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply to Wet Hair\u003c\/strong\u003e: Massage into the scalp and hair, working into a rich lather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeave for 2-5 Minutes\u003c\/strong\u003e: For enhanced toning, leave longer before rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly\u003c\/strong\u003e: Ensure all shampoo is removed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor Best Results\u003c\/strong\u003e: Follow with \u003cstrong\u003eTheorie Purple Sage Brightening Conditioner\u003c\/strong\u003e for optimal tone correction and hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this shampoo suitable for all blonde and silver hair types?\u003c\/strong\u003e\u003cbr\u003eYes! It works on natural blonde, silver, highlighted, and color-treated hair to enhance brightness and neutralize brassiness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this shampoo every day?\u003c\/strong\u003e\u003cbr\u003eFor regular maintenance, use 2-3 times per week or as needed to keep brassiness under control.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes this shampoo dry out hair?\u003c\/strong\u003e\u003cbr\u003eNo! It contains Keratin and Grapeseed Oil to hydrate, smooth, and protect hair while toning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this shampoo sulfate-free?\u003c\/strong\u003e\u003cbr\u003eWhile not explicitly stated, this color-safe formula is designed to be gentle on hair while providing professional results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does this compare to other purple shampoos?\u003c\/strong\u003e\u003cbr\u003eUnlike standard purple shampoos, Theorie Purple Sage Brightening Shampoo is enriched with Keratin, Helichrysum Extract, and Grapeseed Oil, offering toning, strengthening, and hydration in one formula.\u003c\/p\u003e","brand":"Theorie","offers":[{"title":"Default Title","offer_id":54834717491479,"sku":"xcd1787952751079","price":20.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8479\/4647\/files\/theorie-800ml-purple-sage-brightening-shampoo_1.jpg?v=1787952757","url":"https:\/\/riverlyn.shop\/products\/theorie-800ml-purple-sage-brightening-shampoo","provider":"My Store","version":"1.0","type":"link"}