{"product_id":"wella-ultimate-smooth-shampoo-250ml","title":"Wella Ultimate SMOOTH Shampoo 250ml","description":"\u003cp\u003eTame frizz, restore shine, and cleanse deeply with the \u003cstrong\u003eWella Ultimate Smooth Shampoo\u003c\/strong\u003e. Designed for unruly or frizz-prone hair, this advanced formula combines Metal Purifier technology with nourishing Squalane and Omega-9 to detox, smooth, and fortify your strands from within.\u003c\/p\u003e\u003cp\u003eThis dermatologically tested, vegan shampoo provides gentle yet effective cleansing while helping to rebuild your hair’s protective barrier. Safe for colour-treated hair, it leaves hair softer, smoother, and more manageable from the very first wash.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetoxifies hair from metal impurities using patented Metal Purifier technology\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and smooths with Squalane and Omega-9\u003c\/li\u003e\n\u003cli\u003eRebuilds the hair’s internal and external protective barrier\u003c\/li\u003e\n\u003cli\u003eReduces frizz and enhances manageability\u003c\/li\u003e\n\u003cli\u003eGentle, dermatologically tested formula\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair and vegan-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair and gently massage into a rich lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and repeat if necessary.\u003c\/li\u003e\n\u003cli\u003eFollow with Wella Ultimate Smooth Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eIs this shampoo safe for colour-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, it’s colour-safe and helps protect dyed hair from further damage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does the Metal Purifier do?\u003c\/strong\u003e\u003cbr\u003eIt helps remove metals (like copper) that accumulate in hair from water, reducing damage and improving performance of hair treatments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill this help with frizz?\u003c\/strong\u003e\u003cbr\u003eAbsolutely - Squalane and Omega-9 help nourish and smooth the hair to reduce frizz and flyaways.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is dermatologically tested and gentle on the scalp.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this product tested on animals?\u003c\/strong\u003e\u003cbr\u003eNo, Wella is committed to no animal testing and is a member of the International Collaboration on Cosmetics Safety.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54834747638039,"sku":"cuu1787952850104","price":26.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/8479\/4647\/files\/wella-ultimate-smooth-shampoo-250ml_1.jpg?v=1787952857","url":"https:\/\/riverlyn.shop\/products\/wella-ultimate-smooth-shampoo-250ml","provider":"My Store","version":"1.0","type":"link"}